You know that thrill when your Sephora app hits you with the words “Just Dropped” and suddenly your cart is spiritually full? Same. The beauty gods have delivered again, and this time it’s not about a sale or clearance bin dig — it’s about the new. The gorgeous. The multi-tasking, firming, de-puffing, flawless-base-giving kind of new.
These 4 just-launched gems are already popping up all over TikTok routines and IG reels, and spoiler alert: they’re 100% worth the hype. Plus, if you’re the kind of girl who hates running out of her favorite things (aren’t we all?), Sephora’s Auto-Replenish feature gives you 5% off every time, and their free shipping perk (just sign in!) makes checkout feel like a reward.
So, let’s get into the must-adds you’ll want on repeat. Your next-level beauty upgrade starts now.
🎨 1. MAKE UP FOR EVER Artist Color Crayon
Multi-use Madness
This chubby little crayon is not just for your eyelids. It moonlights as a blush, contour, highlighter, lip color—and probably your emotional support stick if you let it. Creamy AF and easy to blend, it comes in 24 dreamy shades, including both shimmer and natural finishes.
Safe for Eyes? Check the Label
Before you go Picasso all over your face, note that not all shades are approved for every area—some are face-only, some lips-only. (Don’t worry, Sephora lists it clearly.)
Why You’ll Love It
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No sharpening drama—just twist and go
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Shea butter and sunflower wax keep it smooth
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Perfect for a monochromatic look on-the-go
💄 Tap Add to Cart now and get 5% off with Auto-Replenish. Because one stick is never enough.
👁️ 2. Summer Fridays Jet Lag™ Eye Patches
Your Eyes Called. They Want These.
Hydrate & De-Puff, Fast
These hydrogel cuties are like a mini spa trip for your under-eyes. Packed with hyaluronic acid, caffeine, niacinamide, and cucumber extract, they hydrate, depuff, and prep your skin for makeup like a dream.
Stick Like a Pro
They won’t slide down your face mid-scroll. They cling comfortably while delivering all that goodness deep into your skin.
Clinically Proven Glow
100% of participants saw immediate hydration and smoother makeup application after just one use. That’s not hype—that’s data.
✨ Slide into skincare heaven—set it on auto and save while you’re at it. Buy Now!
🧴 3. Tower 28 SOS FaceGuard SPF 30
Finally—Sunscreen That Doesn’t Suck
Zero White Cast. Zero Breakouts.
This mineral sunscreen is the moment for sensitive and acne-prone skin. It’s lightweight, whipped (literally like a cream cloud), and won’t burn your eyes. Ever.
Moisturizer in Disguise
Loaded with ceramides, allantoin, and squalane, it soothes and hydrates like your favorite moisturizer—no grease, no pills, no weird finish.
Clean Girl Stamp of Approval
National Eczema Association, Rosacea Society, AND Psoriasis Foundation have all approved this gem. Sensitive girlies, rejoice.
🛡️ Sunscreen is a daily non-negotiable. Set this baby on Auto-Replenish so you never skip your skin’s protection. Snag Yours.
🌟 4. iNNBEAUTY PROJECT Extreme Cream Eye Firming
Sags, Bags & Wrinkles? Consider Them Gone.
Eye Cream That Acts Like a Serum
This high-performance cream works around-the-clock to visibly reduce sagging lids, puffiness, and fine lines. Powered by peptides, bio-retinol, and fermented amino acids—it’s a skin-tightening cocktail in a luxe refillable bottle.
Real Results, Real Fast
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188% hydration boost
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25% reduction in crow’s feet
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26% less eyelid sagging (after 8 weeks, but still impressive)
Sustainable AND Gorgeous
Refill pods keep your routine eco-friendly without sacrificing that clean-glam vanity aesthetic.
👁 Your eye area deserves the best. Subscribe, save, and see the firming magic happen—literally. Click here to get it.
💌 Final Thoughts: These Newbies Deserve Main Character Energy
If your routine is feeling a little “meh,” these just-dropped icons from Sephora.com are your instant upgrade. And with Auto-Replenish doing the remembering (plus giving you 5% off), and free shipping on every signed-in order, it’s practically beauty self-care on autopilot.
Stay tuned for more glam girlie finds, and if you loved these, don’t gatekeep—share the glow.